![]() ![]() While visiting 20 cities with major Latino populations, he says he found that “there were no first-run movie theater facilities” for those communities. The idea for Maya Cinemas began in 1987, when Esparza was a cable TV executive and film producer who was touring the country to promote the Robert Redford movie The Milagro Beanfield War. “And in the long run, this is going to be the most important - if it isn’t already - audience for exhibition in the United States.” Maya Cinemas, by providing a platform for traditional Hollywood films as well as for Latino creators, aims to show the industry who it’s been underestimating. “Hollywood has not taken advantage of the income potential of producing films that speak to the national Latino population,” Esparza explains. 'Homecoming' Review: Catherine Corsini's Stirring, Superbly Performed French Family Drama ![]() Though the chain is small now - Maya has six locations - its CEO, Selena producer Moctesuma Esparza, has big plans: He wants to expand to “30 locations” and “become one of the top 10 exhibitors,” competing with chains like AMC and Regal on a national scale. North Las Vegas is the chain’s first location outside of California, but the company says it won’t be the last. Latino-made films, Latin American blockbusters and/or other international films. Opening in locations with a high concentration of Latinos that the company believes are “underserved” by other theater companies, Maya’s theaters offer Hollywood first-run movies alongside a limited number of Spanish-language movies, U.S. It was a fittingly cross-cultural opening for Maya Cinemas, a theater chain that endeavors to demonstrate the power of the Latino demographic at the box office. Members of the Xochipilli Danza Azteca Las Vegas dance troupe, dressed in vibrant costumes and headdresses, mingled in the crowd before their own performance, and at one point, the Las Vegas Paiute Tribe blessed the location. During the ribbon-cutting ceremony, a large mariachi band played in white suits while cameras from local news stations rolled. Porricelli says in three weeks the theater will host the premier of "The Gallows," a movie made by two local filmmakers.When Maya Cinemas opened its North Las Vegas location in January, the movie theater put on a show before locals even filtered through its doors to see Escape Room. Young people, we like to bring in young people and their work." Vice President Larry Porricelli said, "We've met with many department heads that we'll be doing projects with them. Theater management says it will have a close relationship with Fresno State. The Mad Duck, the Beach Hut Deli, Wahoo's Fish Tacos and Cold Stone Creamery are all close to opening. Maya Cinemas is the anchor of the square at Campus Pointe. ![]() Haffar added, "We believe in the magic of movies so we wanted people to really enjoy the whole experience from the minute they walk in." The theater features a crying room for parents with little ones as well as an old school balcony. Haffar said, "Honestly it's like having first baby. Company President Frank Haffar sought to enhance the movie-goers experience with the latest digital projector and sound system. It leaves you breathless."Įverything inside the MPX Theater is bigger and louder because the speakers are set right above you. ![]() Retired Teacher Ron Mortanian said, "It's a step up in class and sound quality. The screen is so big at 75 feet wide, 38 feet high it reminded some people of the old drive-in movies. (KFSN) - Maya Cinemas gave a handful of folks a sneak peek at its MPX screen, the largest in the Valley. The Valley's newest movie theater is now ready to unveil the area's biggest screen.įRESNO, Calif. ![]()
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